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Tata Sampann’s new communication campaign ‘Goodness Ki Shuruaat’ is aimed at educating consumers about this focus as well as the benefits of its offerings. From Farm to Fork, Tata Sampann products retain the natural goodness of produce, thus helping the homemaker enrich everyday meals with extra nutrition and extra joy, thereby, delivering the highest quality and superior sensorial.


Tata Consumer Products Ltd (TCPL), a global company with interests in businesses that focus on LIFE: Living, Industry and Farm Essentials, today announced the launch of a new brand, Tata Sampann, under its consumer products business. Launched with a focus on delivering food products that fulfil everyday needs of nourishment, Tata Sampann will act as an umbrella brand and will house the current and the future food portfolio including the unpolished high-protein dal range and low-oil absorb besan made from 100 percent chana dal.


The digital-led #ChangeTheRecipe campaign comprises a quirky video about a mother’s adventures in the kitchen and the magic she creates through happy culinary ‘mishaps’. It encourages moms everywhere to give themselves a break – to stop succumbing to the pressures of being perfect all the time, and just be themselves, instead.